- Start simple. Add bells and whistles over time. Many people get paralyzed at the outset, because they�re overwhelmed by the desire to figure everything out before launching. Don�t get it perfect, get it going.
- Post every day. It�s counter-intuitive, yes, but strangely it�s easier to post every day than to post three or four times a week. You don�t procrastinate, you loosen up, you stay engaged with your subject, and you�ll be taken more seriously by readers. But if you stop writing for a while�
- Don�t point out that you�ve been lax about posting! It�s boring, it shows a lack of commitment, and maybe readers won�t notice if you don�t say anything.
- Include the text of the post as well as the URL if you want to bring a post to someone�s attention by email. Often, people won�t bother to click through, even though they might like your post if they did!
- If you feel squeamish about posting something�don�t. Wait a day or two, and think it over.
- Join the community. Link to other bloggers who write about your subject, shine a spotlight on their work, get to know them. Blogland is a friendly, helpful place�and the truth about human nature is that people become interested in you when you show an interest in them.
- Read about blogging. My favorite resource is ProBlogger, of course.
- Use lists when possible. People love reading lists, especially tips lists. I know, tips lists seem like a simplistic way to present information. But people love them. I post a tips list every Wednesday.
- State the purpose of your blog very prominently. A new reader shouldn�t have to ask, �What�s this blog about, anyway?�
- Maintain quality. I have checklist to try to keep my posts interesting and my voice true:
- Am I being funny?
- Am I giving interesting information from science, history, literature, etc.?
- Am I revealing my character?
- Am I telling stories?
- Am I showing what it�s like to live in New York City?
- Am I linking to other bloggers?
- Am I comfortable with my parents reading this? (I never work blue.)
- Am I criticizing anyone except myself?
- Keep a separate document containing your blog entries. I have an 800-page document containing every post I�ve ever made. That way, I can easily search, copy, and paste the material on my blog when I need it for other purposes.
- Keep a running list of ideas. Invaluable.
- Most important? Have something to say with every post, and with your entire blog. This sounds obvious, but it�s a lot easier to write when you�re trying to tell a story, explain an idea, give a review, link to an article, or whatever. If you�re having trouble with your blog, forget about the blog and focus on what you want to communicate instead.
Wednesday, February 9, 2011
13 Tips for Beginning Bloggers (Which I Learned the Hard Way)
Here are some strategies that I learned the hard way, through experience. As Benjamin Franklin once remarked, �Experience keeps a dear school, but fools will learn in no other.�
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